World First Online Shopping Experience

The Block Shop has partnered with technology providers Matterport and SCANN3D to offer its customers a world first online retail experience.

From this Sunday, August 28 customers of The Block Shop ( will be able to take themselves on a 3D Tour of The Block and buy what they see from the comfort of their lounge room.

“We’re absolutely thrilled to be rolling out this technology to our customers,” said Julian Cress, Co-Creator and Executive Producer of The Block.

"This is the sort of immersive engagement we have been wanting to offer our customers for a long time and now this technology has finally arrived."

“Online shopping is quickly becoming more and more sophisticated and to be able to take our fans behind the walls of The Block and let them get up close and personal with what the couples have created is really exciting,” said Cress.

The technology has brought a fourth dimension into the online retail experience.

Trent Clews-de Castella, Co-Founder and CEO at SCANN3D said “We’ve been working with The Block for three years and it’s Matterport’s technology that has been key to our success.

“Within a short period of time, we have pioneered away from flat photographs and towards interactive and deeply engaging immersive media.

“When we started working with The Block in 2014 3D Tours had just been optimized across the portals, then in 2015 Matterport launched their VR Showcase which enabled Block contestants to navigate virtual versions of their apartments in pursuit of their hidden reserve price.

“Now in 2016, we’re working closely with The Block Shop to create a never seen before online retail experience. Each week, fans of the show can jump online and explore each room reveal directly from The Block Shop site.

“More importantly, using Matterport’s new Mattertag integration we can give users the ability to select products they like and click through to purchase within seconds.

“We’re excited by this new implementation, as we’re now witnessing these 3D Tours evolve into intelligent environments that connect with rich media, all in the one holistic experience,” said Clews-de Castella.

Fans can experience this technology first on The Block Shop ( this Sunday, August 28 at 8.30pm, straight after the couples reveal their rooms to the show’s host Scott Cam and judges Shaynna Blaze, Neale Whitaker and Darren Palmer.